SUPERBOWL 3D!

"During NBC's Super Bowl XLIII broadcast on February 1, viewers will need 3-D glasses to view a 90-second commercial promoting the March release of animated movie Monsters vs. Aliens from DreamWorks Animation. DreamWorks CEO Jeffrey Katzenberg said the 90-second commercial plus giving away 150 million pairs of 3-D glasses through 28,000 retail locations via the Pepsi/SoBe Life displays will cost "tens of millions of dollars" and he calls the deal "perhaps the biggest media-advertising event in history." A single 30-second ad in the Super Bowl is tabbed at approximately $3 million." -Cynopsis.com